February 2012
12 posts
8 tags
The 5 Dos and don'ts for brands on Pinterest
We are not going to tell you that Pinterest is the “next” web thing. You already know that. Everybody is talking about it and people and brands are excited there’s a new kid in town they can play with. Many of them haven’t done it yet. Some other did. And there are some lessons we learnt from them. Before jumping into another “social media” platform, brands...
8 tags
Why sharing is becoming the new meaning of life....
2012 will be remembered (provided there will actually be a 2013) as the year when everything changed.
We can sense it, can’t you somewhat feel it in the air? The world is at a turning point. We have to decide whether we want to live or die and what we want to do with our future.
While the masses and most of the people in so-called civilized countries sleep quite at night, the south of the...
7 tags
Why QR Codes are dead and won't be back
We don’t know what you think about it guys, but QR codes are an epic fail. At the very early stage of their existence we were all excited to have a way to extended our reality and get deeper information on products, events and anything else. But that was ages ago. And at guerrilla thinking we strongly believe they are the past.
Sure, some old-style web marketing wannabe might be excited to...
7 tags
Tips to go mobile in 2012 and why you will have...
In some ways the mayan were right. 2012 will mark a turning point in the recent history of mankind. Ever since 1984, desktop and then laptop computers have been a significant part of our daily life. Most of the people in their late 30s still remember being excited in front of their first computer and being fascinated by their first “portable” computer some years later. At that time,...
5 tags
Why communication is water and experience is...
If you consider your daily experience, dividing your actions between analogues and digital is pretty hard. First of all there’s no real definition for analogue anymore. What analogue actions do you take? Is driving a car analogue? Is listening to the radio analogue? That’s why in a previous post in this blog we have invited agencies to banish the world “digital”. Digital...
9 tags
Why advertising agencies should banish the word...
Here we are again. Every time we hear advertising people talking they are always complaining. They miss the good old times, when zillions rained out of nowhere in their pockets and the only effort required was to create a nice tv ad. They complain now. They say clients haw shrunken budgets. And they even decide to invest part of it in stupid web campaigns! How can they betray the good old tv for...
9 tags
Why the web is not killing traditional advertising...
Here we are again. Every time we hear advertising people talking they are always complaining. They miss the good old times, when zillions rained out of nowhere in their pockets and the only effort required was to create a nice tv ad. They complain now. They say clients haw shrunken budgets. And they even decide to invest part of it in stupid web campaigns! How can they betray the good old tv for...
7 tags
Why you can't learn to be creative
Let us GT be very clear on this. We sick and tired of hearing about “creative couples” or “creative directors”. And that’s because most of the times what you actually happen to deal with behind those fancy titles is people wearing a professional “creative” badge but totally unable to deliver a serious and engaging creative thought.
It’s not their...
8 tags
Why our open source life needs honest advertising...
The more we watch ads and web campaigns running around, the more convinced we are that marketing people and agency creatives have gone nuts.
It must be the crisis, but brands have lately become frantic and tend to oversell their goods pushing agencies to say whatever needed to sell. On the other hand, agencies have completely lost a sense of ethics. Their high payrolls and desperate struggle to...
8 tags
Why the new FIAT Panda commercial is an EPIC FAIL
Most of non-Italian readers don’t know what we are talking about. But the story we are going to tell is a good-to-know one for anyone who aims to work as a professional in the creative industry.
Let’s start with the facts. Fiat (in case you don’t know a.k.a. major italian automotive brand) has just released a new campaign that plays on the good feeling of being Italian to tell...
8 tags
The 3 laws of FUNvertising
We said it already. The future of creative industry is entertainment. So much for boring ads that try to convince you that you need a yogurt or a fridge. Now more than ever brands must be remembered for their ability to engage people and tell stories.
It’s called FUNVERTISING. Your brand needs this. And people need it too. Can’t you sense that feeling of relief that spreads all over...
8 tags
The birth of funvertising... and why we need it
You might say this is obvious, but we strongly believe that the only key to success in advertising is happiness.
The key factor for an effective communication is to have fun at what you do. There was a time when the role of ads and communication was to provide information. But that time is gone. With the advent of the web and search engine, people that need information get them when and where...
January 2012
18 posts
Anonymous asked: Why not post the comments written or do you only post comments in praise GT
Why you need good strategic planners
Intelligence matters. We don’t know what you think about it guys, but this little sentence sounds a little bit obvious to us, isn’t it? Come on, intelligence always matters. And if you just don’t bother putting some of it into a creative communication work, then you are bound to fail and you’d better consider a different career. Yeah right. This should be taken for granted....
Why the internet of things is the next revolution
It’s one of our predictions for year 2012: the internet of things will become more and more real. If you are a geek you probably own or at least heard about NABAZTAG, a wifi enabled rabbit that could read RFD stamps you “show” to his face. For every stamp you could set up an action that the rabbit could perform (such as sending emails, reading the news and so on). That was just...
Anonymous asked: Not all that glitters is Apps:“if you are not paying for it, you’re not the customer, you’re the product”
Anonymous asked: Who are You? I'm very curious..
10 tags
Why BIG creative agencies are failing
The beginning of the end for advertising industry was best described in the famous video “the last advertising agency on earth”
In the video you found many reasons why the traditional approach of advertising agencies is wrong. It’s all true.
But us Guerrilla thinkers believe that there are some more reasons why advertising agencies as they are can’t make it in a long...
9 tags
Why Italian companies are failing on the web
That’s it. It’s all in the title.
We had the chance to talk to some of our fellow Italy-based GTs a couple of days ago. Frustration was all over the air. The web in Italy is failing. Not used to its all potential.
Here are the answers to the question: why are Italian companies failing on the web?
1) MOST OF THE PEOPLE IN COMPANIES ARE TOO OLD AND PROUD
Don’t misunderstand...
11 tags
Not all that glitters is Apps...
Some of us guerrilla thinkers were having dinner a couple of nights ago with some top-of-market agency guys and we were debating whether mobile Apps will sooner or later replace websites at all or not.
In other words the question was the usual one: is the web dead? Will mobile apps and content definitely kill any effort to build up our own multiple and various little world in the web galaxy? Are...
11 tags
The web is a broken promise
It is sometime great to just sit down and think of the good old times.
Days when you didn’t have a cell phone or a pager. Days when being out of the office just meant to be out of reach. Days when the the word “urgent” meant “to be done within tomorrow” not “within an hour”.
That’s probably why when the Internet came we all thought it...
9 tags
The 3 rules for a successful digital strategy
1) DON’T LIE
Many marketing and advertising people lie. Because they have been lying for many years. The lied for years to the audience in their tv spot promising benefits and things that their actual products could just not really give. If you have a bit of history in the advertising market on your shoulder as we do, you’re surely familiar to sentences like: “we can’t say...
12 tags
5 reasons why Google plus won't beat Facebook
Google Plus is failing. No matter how much money they put into it. It just won’t beat Facebook.
Here’s why:
1) LACK OF REASON WHY
Why would someone that has a Facebook profile need to have a google + one? For how hard we try we just can’t find a single valuable reason. Now ask yourself why would anyone who does not have any social profile prefer Facebook against G+. Because...
14 tags
Why "likers" are NOT a criteria of success on...
These days, when we read a brief about a Facebook activity, we often find in it a specific range of “fans” (or better say likers, being FB pages not FAN pages anymore) to be achieved as one of the main KPIs of the project.
No matter how talented and social-media-expert is the market man of the company that’s sitting in front of us in the brief meeting. This KPI is a giant piece...
8 tags
Why the web is dead boring
Is it just us Guerrilla Thinkers or do you also think the web is getting kind of boring? Don’t misunderstand us, we don’t mean that there is no relevant content or things to read/play and/or be entertained. It’s just that sitting in front of a screen with a million options turns us not to really want any of them. When you know you could be watch any movie in a click, or find any...
9 tags
FACEBOOK AND TWITTER FACTS
What are the differences between Facebook and twitter? Here are some facts. More will follow on the way.
1) STORYTELLING VS ANNOUNCEMENT
Facebook is about telling stories. Like an epiphany, the new timeline look and feel revealed the real mission behind our Facebook profiles: not just sharing, not just microblogging but TELLING THE STORY OF US. Facebook is a life resumè where all of us are...
9 tags
Usability: does this still make sense?
If your work requires a minimum web oriented thought, you certainly happened to hear or read the word “usability”. Whenever it is time to create a new website, intranet or web app, someone from your own company or from another agency will pop up and say the magic word “usability”.
A little of them seriously know what they’re talking about though. Many so called...
National Geographic Augmented reality →
They copied a Lynx project known as fallen angel, but the result in this case is a great effect!
Brainstorming are useless. →
6 tags
Why web agencies don't make sense anymore
In time of crisis, talented people look around the market for opportunities. As Guerrilla thinkers we happen to talk to many people and hear about job openings. Many of our friends are concerned about what could possibly be the best opportunity to seize and among those opportunities a significant part of them comes from “web agencies”.
When asked for our advice, we always suggest not...
December 2011
2 posts
“Technology is dominated by two types of people: those who understand what they...”
– Guerrilla Thinking
2012 digital trends forecasts
With the upcoming ending of the year, everybody is eagerly struggling to forsee what the future holds as far as the digital landscape is concerned.
Here’s my top 5 trends prediction:
1) SEO IS DEAD. AND WILL NOT GET BACK AGAIN
Many companies spent a lot of money in SEO in the past years. Having a good ranking in the “natural” search required experienced teams and skills....