February 2012
12 posts
8 tags
The 5 Dos and don'ts for brands on Pinterest
We are not going to tell you that Pinterest is the “next” web thing. You already know that. Everybody is talking about it and people and brands are excited there’s a new kid in town they can play with. Many of them haven’t done it yet. Some other did. And there are some lessons we learnt from them. Before jumping into another “social media” platform, brands...
8 tags
Why sharing is becoming the new meaning of life....
2012 will be remembered (provided there will actually be a 2013) as the year when everything changed.
We can sense it, can’t you somewhat feel it in the air? The world is at a turning point. We have to decide whether we want to live or die and what we want to do with our future.
While the masses and most of the people in so-called civilized countries sleep quite at night, the south of the...
7 tags
Why QR Codes are dead and won't be back
We don’t know what you think about it guys, but QR codes are an epic fail. At the very early stage of their existence we were all excited to have a way to extended our reality and get deeper information on products, events and anything else. But that was ages ago. And at guerrilla thinking we strongly believe they are the past.
Sure, some old-style web marketing wannabe might be excited to...
7 tags
Tips to go mobile in 2012 and why you will have...
In some ways the mayan were right. 2012 will mark a turning point in the recent history of mankind. Ever since 1984, desktop and then laptop computers have been a significant part of our daily life. Most of the people in their late 30s still remember being excited in front of their first computer and being fascinated by their first “portable” computer some years later. At that time,...
5 tags
Why communication is water and experience is...
If you consider your daily experience, dividing your actions between analogues and digital is pretty hard. First of all there’s no real definition for analogue anymore. What analogue actions do you take? Is driving a car analogue? Is listening to the radio analogue? That’s why in a previous post in this blog we have invited agencies to banish the world “digital”. Digital...
9 tags
Why advertising agencies should banish the word...
Here we are again. Every time we hear advertising people talking they are always complaining. They miss the good old times, when zillions rained out of nowhere in their pockets and the only effort required was to create a nice tv ad. They complain now. They say clients haw shrunken budgets. And they even decide to invest part of it in stupid web campaigns! How can they betray the good old tv for...
9 tags
Why the web is not killing traditional advertising...
Here we are again. Every time we hear advertising people talking they are always complaining. They miss the good old times, when zillions rained out of nowhere in their pockets and the only effort required was to create a nice tv ad. They complain now. They say clients haw shrunken budgets. And they even decide to invest part of it in stupid web campaigns! How can they betray the good old tv for...
7 tags
Why you can't learn to be creative
Let us GT be very clear on this. We sick and tired of hearing about “creative couples” or “creative directors”. And that’s because most of the times what you actually happen to deal with behind those fancy titles is people wearing a professional “creative” badge but totally unable to deliver a serious and engaging creative thought.
It’s not their...
8 tags
Why our open source life needs honest advertising...
The more we watch ads and web campaigns running around, the more convinced we are that marketing people and agency creatives have gone nuts.
It must be the crisis, but brands have lately become frantic and tend to oversell their goods pushing agencies to say whatever needed to sell. On the other hand, agencies have completely lost a sense of ethics. Their high payrolls and desperate struggle to...
8 tags
Why the new FIAT Panda commercial is an EPIC FAIL
Most of non-Italian readers don’t know what we are talking about. But the story we are going to tell is a good-to-know one for anyone who aims to work as a professional in the creative industry.
Let’s start with the facts. Fiat (in case you don’t know a.k.a. major italian automotive brand) has just released a new campaign that plays on the good feeling of being Italian to tell...
8 tags
The 3 laws of FUNvertising
We said it already. The future of creative industry is entertainment. So much for boring ads that try to convince you that you need a yogurt or a fridge. Now more than ever brands must be remembered for their ability to engage people and tell stories.
It’s called FUNVERTISING. Your brand needs this. And people need it too. Can’t you sense that feeling of relief that spreads all over...
8 tags
The birth of funvertising... and why we need it
You might say this is obvious, but we strongly believe that the only key to success in advertising is happiness.
The key factor for an effective communication is to have fun at what you do. There was a time when the role of ads and communication was to provide information. But that time is gone. With the advent of the web and search engine, people that need information get them when and where...