In time of crisis, talented people look around the market for opportunities.

As Guerrilla thinkers we happen to talk to many people and hear about job openings.
Many of our friends are concerned about what could possibly be the best opportunity to seize and among those opportunities a significant part of them comes from “web agencies”.

When asked for our advice, we always suggest not to go for such an option.
To us web agencies don’t make sense anymore and are about to face a moment where they will change or die.

Here’s 4 reasons why:

1)  WEB IS NOT AN ISOLATED MEDIA. 

Communication is and wil be more and more interconnected. Different media, same message and strategy. The web is a piece (the most important) of the puzzle you have to build in order to be efficient and consistent while communicating your brand/product.

2) WEB AGENCIES TEAMS ARE UP THEMSELVES

Most of the times people working in web agencies have an inflated view of their own competences. They are not willing to look at things from another angle and think they always know better then someone who’s being working in the communication industry for ages. Just because digital media are the future this doesn’t mean that “digital men” don’t have anything to learn. 

3) USERS DON’T EXIST, PEOPLE DO.

While creating their own vision of a project, web agencies always point out their being “user-centered” as a plus for clients.
But the fact that I am using an application or interface, does not change the natural fact that I am a person, not a user. 
Web agencies approach to communication strategy is wrong.
They most of the times focus on interaction rather than interest.
They focus on usability rather than engagement.

4) WEB AGENCIES ARE TOO CONCERNED ABOUT IMPLEMENTING AND CODING (AND COSTS)

Their strategy suffer from the lack of freedom.
While creating a project they are always concerned about how much it is going to cost to implement it. They reduce the possible impact of their action because they want to maximize revenues. 

This approach turns out to be not adequate for clients and for agencies themselves.
The first will be disappointed and the latter will be frustrated.

 

  1. guerrillathinking posted this