Guerrilla thinking

Is it just us Guerrilla Thinkers or do you also think the web is getting kind of boring?

Don’t misunderstand us, we don’t mean that there is no relevant content or things to read/play and/or be entertained.
It’s just that sitting in front of a screen with a million options turns us not to really want any of them.

When you know you could be watch any movie in a click, or find any article, any news.
Learn any language, see any place in the world… then you happen not to want to do anything.

The paradox of the web overflow of information is that we are less interested in deepening anything because we know we might do that in a second if required.
The total and immediate availability of information causes the loss of interest.

Maybe is the lack of discovery. After all we were all born to search the world.
Ever since our beginning, mankind has struggled to survive and to find the resources needed to face its daily life.
Every day has always been a challenge to survive.
This is a mark in our DNA we can’t erase. We always need to be challenged and this need gave birth through the ages to our science, art and, in the end, culture.
The web and GooGle flatten the need to discover.

On the other hand the web is getting bored because it is not changing.
It is not like saying that the impact of the internet hasn’t changed the lives of billions of people.  It’s just that your Internet experience today is not much difference than it was 5 years ago. Think about it: no big changes at all.
Sure, you might just argue that web 2.0 demonstrates that the web is evolving.
But it is exactly the contrary.
The social media so called ‘evolution’ clearly outlines that the web is not changing at all.
It shows that the web is becoming a platform, a standard.
Rather than moving, it is becoming more and more still. 

This is a common phenomenon for any technology. It was like this for cars, tv, radios and planes.
Take cars for example. In the beginning there were many different ideas about how to develop them, but then one standard emerged and ever since the whole car industry became something to be taken pretty much for granted. And in the end boring.
Apart from side kicks car industry keeps on adding to our car experience (such as radio, satellite navigation, mp3s reader and so on…) a car is basically…. a car. 4 wheels and an engine that take you from A to B.

And that’s the web. A place were you can find whatever you need.
A platform where you can share and send anything. And so what?
Not really a “wow” feeling when you read it like this, right?

Truth is that the 30/40 y.o. generation saw it coming and it really changed the way they lived their lives. But that thrust is over.
Younger generation will see it pretty much as we see cars today. Something you need to accomplish your everyday tasks. Nothing more.